Welcome to the world of

Illustration of the Hello Designs logo with black and white stylized text.

Meet Lou, Brand Curator & Designer. A video of Lou walking up to the camera and waving.

Hello lovely – I’m Lou

Designer. Strategist. Brand Curator.

For 24 years I’ve been living and breathing design — 20 of those years running my own business. And if there’s one thing I’ve learned? Branding is about so much more than how something looks.

As a Brand Curator, I bring together all the brilliant threads of your business — your ideas, your vision, your vibe — and shape them into a tangible brand identity and web presence that feels clear, confident, and completely you.

It’s about clarity, confidence, and connection. The kind that makes selling feel effortless and showing up feel second nature.

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I haven’t always run a design studio that feels like a disco for brands.

For years, I worked with big corporate marketing teams, producing designs that ticked boxes but lacked soul. No one seemed to care about the details like I did, and the work felt meaningless. I wanted more.

So, while still running my design business, I launched an eCommerce brand called Hello Party. I designed everything — the Shopify website, graphics, videos, photoshoots — and I loved it. It was fun, colourful, and bursting with personality. And it taught me two big lessons:

  1. Branding is powerful. It’s not just about looking good — it’s about attracting the right people and making selling feel easy.

  2. My true passion is design. I loved creating the brand, but packing orders? Not so much.

That experience made me realise what I really wanted: to help other women build brands that feel unmistakably theirs. So, I gave my long-running design studio the same kind of glow-up I now give my clients — and Hello Designs was born.

Today, I focus on what lights me up: creating bold, strategy-driven brands and websites for female founders who are ready to step into their next brilliant chapter.

A video of various design and print projects from over the years spanning my 24 years in the design industry.

Serious about design, never about being serious.

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Serious about design, never about being serious. ㋡

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Curating Life, Not Just Brands

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  1. Poppy (2008–2024) will always have my heart. Mini Schnauzers are the Best. Hopefully a new addition will be joining the team very soon.

  2. Distracted by packaging. Boots is dangerous for me. I’m often more convinced by gorgeous packaging than what’s inside. Proof of the power of design, right?

  3. Magpie tendencies. My shelves are stacked with vases, candle holders, flowers, disco balls and far too much stationery. If it’s shiny or a bit unusual, it’s coming home with me.

  4. Flowers. I adore florals — whether fresh in a garden, in a vase, a pattern on a shirt or art on a wall. Their colours, meanings, and the joy they bring remind me of branding: when arranged thoughtfully, they create something unforgettable. (Case in point: the floral wall I created in my office — my daily burst of colour and joy.)

  5. My tea cupboard = an emporium. My go-to is an Earl Grey (no milk), though rose and peach teas often sneak in and if there’s a new flavour - I’ll try it!

  6. Disco balls? I’m still obsessed. They might feel cliché these days — but they’re part of my Hello Party DNA. I’ve got them dotted around the office in all colours because to me they’re reflective, joyful and a reminder that branding should feel like a celebration!

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A One-Woman Studio with a Big-Picture Mindset

When you work with me, you get 100% of my focus. No hand-offs, no middle layers, no miscommunication. Just you and me, collaborating directly from strategy through to design.

I’ll get to know you and your business inside out, so your brand and website don’t just look the part – they’re built with clarity, care, and your vision running through every detail.

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Lou, a One-Woman design, brand and web studio with a big-picture Mindset

Reasons to work with me vol 1.

  1. Experience - 24 years in design, 20 years running my business.

  2. Strategy - my Brand Disco Framework ensures every detail is intentional.

  3. Partnership - I don’t just design for you, I design with you.

  4. Results - brands that feel authentic, attract aligned clients and make showing up effortless.

  5. Fun – Serious about design, never about being serious – the process is collaborative, relaxed and (dare I say it) fun!

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Ready to see your brand Shine?

You’ve already built something brilliant. Now let’s create the brand that tells the world exactly who you are.

So, shall we pop the kettle on and chat about your next chapter?

Book Your Disco(very) Call →

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A hand with a yellow sleeve is holding a pink cocktail glass with a purple flower garnish against a black background.

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